BUILT & LAUNCHED · MULTI-TENANT COMMERCE

WebInBoxFrom merchant operations to a live storefront.

A multi-tenant storefront builder connecting store management with the customer shopping experience.

Contribution
Product Strategy · UX Architecture · End-to-End Product Design · AI-assisted Product Development
Status
Built and launched
LIVE STOREFRONT / DESKTOP
WebInBox live storefront homepage in Persian on desktop
WebInBox live storefront homepage in Persian on mobile
Actual product Persian / RTL interface
CASE STUDY / 2026Explore the system

A storefront is more than a page.

Social sellers need a way to create an independent storefront without managing the technical complexity behind it.

The design challenge spans two connected experiences: the operations merchants control and the journey shoppers move through.

What merchants manage shapes what shoppers see.

Product details, merchandising and publishing live in the admin. Each decision becomes part of the public shopping experience.

01 / MANAGE PRODUCTSACTUAL ADMIN UI
Persian WebInBox admin showing a product list, status, and editing controls
Product managementA shared view of publishing status and core actions helps merchants keep the live catalog current.
02 / CONTROL MERCHANDISINGACTUAL ADMIN UI
Persian WebInBox admin showing storefront banner management
Banner / merchandising managementStorefront promotions stay editable alongside the catalog, without a separate content workflow.
03 / CONFIGURE DETAILACTUAL ADMIN UI
Persian WebInBox product editor showing images and color and size variations
Product editing and variantsStructured images, colors and sizes carry merchant input into shopper selection.

Designed through the shopping journey.

From discovery to detail to cart, the experience adapts across desktop and mobile while preserving the real Persian / RTL product.

01DiscoverHomepage & promotion
02BrowseCategory & search
03SelectProduct & variants
04ReviewCart & chosen options
DISCOVERY / DESKTOPACTUAL STOREFRONT
Persian WebInBox beauty category page on desktop with filters and product grid
Category browsing at desktop scaleA product-rich view with category filtering and clear visual scanning.
SELECT / MOBILEACTUAL STOREFRONT
Persian WebInBox mobile product page with color and size variant selection
Variants at the decision pointColor and size choices stay close to the add-to-cart action.
REVIEW / MOBILEACTUAL STOREFRONT
Persian WebInBox mobile cart showing products and selected options
Selections carry into the cartChosen options remain visible before the order continues.
Explore more product screensHomepage, search, mobile category browsing, and desktop cart
Persian WebInBox storefront homepage on mobile
HomepageMobile promotion and discovery
Persian WebInBox search results on mobile
SearchMobile product discovery
Persian WebInBox T-shirt category on mobile
CategoryResponsive product browsing
Persian WebInBox desktop cart showing products and selected variants
Desktop cartProducts, selected options and order summary

Four decisions behind the experience.

  1. 01

    One system, two journeys

    Constraint Merchant operations and shopper actions affect the same storefront.

    Decision Design admin and storefront as one connected product.

    Why it matters Publishing choices carry through to browsing and cart.

  2. 02

    Structured product data

    Constraint A product needs more than a title and price.

    Decision Model images, colors, sizes and publishing state explicitly.

    Why it matters The storefront can preserve selectable options through cart.

  3. 03

    Merchant-controlled content

    Constraint Promotions change independently of the catalog.

    Decision Put banner management inside the merchant admin.

    Why it matters Merchants control storefront merchandising in the same system.

  4. 04

    Responsive commerce

    Constraint The same journey spans desktop browsing and mobile selection.

    Decision Adapt layouts while keeping discovery, variants and cart coherent.

    Why it matters Core shopping tasks remain available at each viewport.

DELIVERY PRACTICE

AI-assisted delivery

Product decisionsAI-assisted implementationReview & QA

AI supported implementation from defined product decisions; product judgment, review and final acceptance remained human-led.

From product concept to a live experience.

A working multi-tenant product was launched with merchant administration, storefront publishing, product management, merchandising and responsive shopping flows.

The demo shows a real product environment, not a customer storefront.